Matt Blatt Success Story
The Challenges
• A crowded furniture and homewares market in Australia
• Looking to improve local awareness of their physical stores
• Looking to increase in-store visits
• Looking to grow revenue
The Solutions
• A full-funnel performance marketing strategy across paid search and paid social
• In-store conversions were passed on to publishers to enable sales-driven campaign optimisation
• Radius targeting around Matt Blatt stores to encourage in-store visits
• Search campaigns were rebuilt to cover Matt Blatt’s full product range and improve ad copy and landing page relevance
• Localised messaging across search and social including strong promotional messages to attract more shoppers
The Results
700%
revenue growth
200%
in-store visitor growth
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12WBT Success Story
The Challenges
• A saturated fitness and weight loss industry in Australia
• A lack of the brand’s usual level of exposure on TV after Michelle Bridges left The Biggest Loser
• Deteriorating quality of leads
• Looking to raise brand awareness and increase their sign-up numbers
The Solutions
• A full-funnel online marketing strategy across paid search, paid social, programmatic display and video, and native advertising to drive awareness and interest, acquire high quality leads, and encourage new sign-ups
• A robust remarketing strategy with personalised messaging to reach former and existing members, users who showed interest but haven’t signed up, and fans of Michelle Bridges
• One of the world’s most sophisticated PPC bid and campaign budget management algorithms to drive the best CPA possible
The Results
109%
new member sign-up target achievement
68%
higher sign-up rate