Matt Blatt Success Story
The Challenges
• A crowded furniture and homewares market in Australia
• Looking to improve local awareness of their physical stores
• Looking to increase in-store visits
• Looking to grow revenue
The Solutions
• A full-funnel performance marketing strategy across paid search and paid social
• In-store conversions were passed on to publishers to enable sales-driven campaign optimisation
• Radius targeting around Matt Blatt stores to encourage in-store visits
• Search campaigns were rebuilt to cover Matt Blatt’s full product range and improve ad copy and landing page relevance
• Localised messaging across search and social including strong promotional messages to attract more shoppers
