Banana Republic Success Story
The Challenges
• Fierce competition with other high-end fashion brands
• Lagging behind other online fashion retailers in terms of search user experience
• Looking to increase their return on ad spend
• Looking to reach their loyal customer base and acquire new upscale online shoppers
The Solutions
• Search campaigns were restructured and rebuilt from the ground up to align with SEM best practices
• Comprehensive keyword optimisation strategies including a more effective negative keyword management approach to ensure marketing budgets are spent efficiently
• Ad copies were rewritten to ensure the most relevant and effective messaging is served to the right audience
• One of the world’s most sophisticated keyword bid and campaign budget management algorithms to drive the best ROI possible
The Results
A record-breaking
141x ROI
The highest ROI achievement since the brand started running paid search campaigns on Google and Yahoo! Japan
