Finnair Success Story
The Challenges
• Fierce competition in the international air travel vertical
• Looking to establish a stronger presence in key Asian markets
• Looking to become the airline of choice for travelers planning their visit to European destinations
• Looking to increase direct online bookings and return on ad spend
The Solutions
• Search campaigns were restructured to align better with campaign objectives and SEM best practices
• Ad copies were rewritten to improve relevance with stronger appeal points
• Well-defined A/B testing frameworks around messaging and landing pages to learn what drives the best campaign results
• Extensive ongoing competitor analysis and ad copy qualification to ensure the best messaging is always used
The Results
121%
growth in flight bookings
43x
ROI
Take your campaigns to greater heights.
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Banana Republic Success Story
The Challenges
• Fierce competition with other high-end fashion brands
• Lagging behind other online fashion retailers in terms of search user experience
• Looking to increase their return on ad spend
• Looking to reach their loyal customer base and acquire new upscale online shoppers
The Solutions
• Search campaigns were restructured and rebuilt from the ground up to align with SEM best practices
• Comprehensive keyword optimisation strategies including a more effective negative keyword management approach to ensure marketing budgets are spent efficiently
• Ad copies were rewritten to ensure the most relevant and effective messaging is served to the right audience
• One of the world’s most sophisticated keyword bid and campaign budget management algorithms to drive the best ROI possible
The Results
A record-breaking
141x ROI
The highest ROI achievement since the brand started running paid search campaigns on Google and Yahoo! Japan
Get ROI results that break records.
Get in touch today!
*I’LL ONLY USE YOUR EMAIL ADDRESS TO RESPOND TO YOUR INQUIRY. I’LL NEVER SEND YOU ANY UNWANTED EMAILS OR USE YOUR INFORMATION FOR ANY OTHER PURPOSE.
Gap Inc. Success Story
The Challenges
• Fierce competition in the clothing and accessories vertical
• Lagging behind other online fashion retailers in terms of search user experience
• Looking to increase sales and grow revenue from their online store
• Looking to be the leading fast fashion brand in Japan
The Solutions
• Search campaigns were restructured and rebuilt from the ground up to align with SEM best practices
• Comprehensive keyword optimisation strategies including a more effective negative keyword management approach to ensure marketing budgets are spent efficiently
• Ad copies were rewritten to ensure the most relevant and effective messaging is served to the right audience
• One of the world’s most sophisticated keyword bid and campaign budget management algorithms to drive the best ROI possible
The Results
A record-breaking
28x ROI
The highest ROI achievement since the brand started running paid search campaigns on Google and Yahoo! Japan