Matt Blatt Success Story
The Challenges
• A crowded furniture and homewares market in Australia
• Looking to improve local awareness of their physical stores
• Looking to increase in-store visits
• Looking to grow revenue
The Solutions
• A full-funnel performance marketing strategy across paid search and paid social
• In-store conversions were passed on to publishers to enable sales-driven campaign optimisation
• Radius targeting around Matt Blatt stores to encourage in-store visits
• Search campaigns were rebuilt to cover Matt Blatt’s full product range and improve ad copy and landing page relevance
• Localised messaging across search and social including strong promotional messages to attract more shoppers
The Results
700%
revenue growth
200%
in-store visitor growth
Get massive growth numbers.
Let’s chat and see how I can help!
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Tourism New Zealand Success Story
The Challenges
• A fiercely competitive travel industry
• Looking to reach active considerers through paid search
• Looking to grow qualified traffic to 100% Pure New Zealand website
• Looking to increase conversions/referrals to travel deals and partner listings
The Solutions
• Search campaigns were restructured to align better with campaign objectives and SEM best practices
• Ad copies were rewritten to improve relevance with stronger appeal points
• Strategic negative keyword implementation to minimise unnecessary competition with partner operators and prevent budget wastage
• Well-defined A/B testing frameworks around messaging and landing pages to learn what drives the best campaign results
The Results
231%
more conversions
188%
visitor growth
Start your journey to better results.
Let’s chat and see how I can help!
*I’LL ONLY USE YOUR EMAIL ADDRESS TO RESPOND TO YOUR INQUIRY. I’LL NEVER SEND YOU ANY UNWANTED EMAILS OR USE YOUR INFORMATION FOR ANY OTHER PURPOSE.
Finnair Success Story
The Challenges
• Fierce competition in the international air travel vertical
• Looking to establish a stronger presence in key Asian markets
• Looking to become the airline of choice for travelers planning their visit to European destinations
• Looking to increase direct online bookings and return on ad spend
The Solutions
• Search campaigns were restructured to align better with campaign objectives and SEM best practices
• Ad copies were rewritten to improve relevance with stronger appeal points
• Well-defined A/B testing frameworks around messaging and landing pages to learn what drives the best campaign results
• Extensive ongoing competitor analysis and ad copy qualification to ensure the best messaging is always used
The Results
121%
growth in flight bookings
43x
ROI
Take your campaigns to greater heights.
Let’s chat and see how I can help!
*I’LL ONLY USE YOUR EMAIL ADDRESS TO RESPOND TO YOUR INQUIRY. I’LL NEVER SEND YOU ANY UNWANTED EMAILS OR USE YOUR INFORMATION FOR ANY OTHER PURPOSE.
Nude By Nature Success Story
The Challenges
• A crowded beauty industry in Australia
• Looking to acquire new customers and consistently engage with existing customers to encourage brand advocacy and loyalty
• Looking to improve brand awareness and grow ecommerce revenue
• Looking to become the #1 mineral makeup brand in Australia
The Solutions
• A multi-channel, customer lifecycle-focused digital strategy across search, social, display, and video
• Well-defined A/B test frameworks around creatives, messaging, landing pages, and placements to find out what works better and drive the best campaign results
• A sophisticated DMP integrated with publishers to pass on customer segments and enable personalisation
• Robust methodologies to measure uplift in ecommerce transactions and brand awareness impact
The Results
98%
growth in ecommerce transactions
138%
revenue growth
Looking to grow your revenue?
Let’s chat and see how I can help!
*I’LL ONLY USE YOUR EMAIL ADDRESS TO RESPOND TO YOUR INQUIRY. I’LL NEVER SEND YOU ANY UNWANTED EMAILS OR USE YOUR INFORMATION FOR ANY OTHER PURPOSE.
Samsung Success Story
The Challenges
• Cut-throat competition from other smartphone giants like the iPhone and Google Pixel
• Samsung’s reputation was just recovering from the Note7 crisis
• Australia is crowded with established tech retailers like JB HiFi, Harvey Norman, and The Good Guys
• Looking to raise awareness and increase their direct-to-consumer ecommerce sales through shop.samsung.com
The Solutions
• A full-funnel online marketing strategy across paid search, paid social, programmatic display and video, and affiliate networks to drive awareness, consideration, and ecommerce transactions
• A detailed search keyword optimisation strategy in collaboration with Australian telcos Telstra, Optus, and Vodafone to ensure cost efficiency and reduce unnecessary competition
• Extensive ongoing competitor analysis and personalised messaging for customers and fans of competing smartphones
The Results
219%
smartphone sales
compared to the previous year
Stop wasting your marketing budgets on sub-optimal campaigns.
Leave a message today and let’s get your ROI numbers up!
*I’LL ONLY USE YOUR EMAIL ADDRESS TO RESPOND TO YOUR INQUIRY. I’LL NEVER SEND YOU ANY UNWANTED EMAILS OR USE YOUR INFORMATION FOR ANY OTHER PURPOSE.
12WBT Success Story
The Challenges
• A saturated fitness and weight loss industry in Australia
• A lack of the brand’s usual level of exposure on TV after Michelle Bridges left The Biggest Loser
• Deteriorating quality of leads
• Looking to raise brand awareness and increase their sign-up numbers
The Solutions
• A full-funnel online marketing strategy across paid search, paid social, programmatic display and video, and native advertising to drive awareness and interest, acquire high quality leads, and encourage new sign-ups
• A robust remarketing strategy with personalised messaging to reach former and existing members, users who showed interest but haven’t signed up, and fans of Michelle Bridges
• One of the world’s most sophisticated PPC bid and campaign budget management algorithms to drive the best CPA possible
The Results
109%
new member sign-up target achievement
68%
higher sign-up rate
Get yourself a marketer who can smash targets.
Get in touch and let’s get started!
*I’LL ONLY USE YOUR EMAIL ADDRESS TO RESPOND TO YOUR INQUIRY. I’LL NEVER SEND YOU ANY UNWANTED EMAILS OR USE YOUR INFORMATION FOR ANY OTHER PURPOSE.
Banana Republic Success Story
The Challenges
• Fierce competition with other high-end fashion brands
• Lagging behind other online fashion retailers in terms of search user experience
• Looking to increase their return on ad spend
• Looking to reach their loyal customer base and acquire new upscale online shoppers
The Solutions
• Search campaigns were restructured and rebuilt from the ground up to align with SEM best practices
• Comprehensive keyword optimisation strategies including a more effective negative keyword management approach to ensure marketing budgets are spent efficiently
• Ad copies were rewritten to ensure the most relevant and effective messaging is served to the right audience
• One of the world’s most sophisticated keyword bid and campaign budget management algorithms to drive the best ROI possible
The Results
A record-breaking
141x ROI
The highest ROI achievement since the brand started running paid search campaigns on Google and Yahoo! Japan
Get ROI results that break records.
Get in touch today!
*I’LL ONLY USE YOUR EMAIL ADDRESS TO RESPOND TO YOUR INQUIRY. I’LL NEVER SEND YOU ANY UNWANTED EMAILS OR USE YOUR INFORMATION FOR ANY OTHER PURPOSE.
Gap Inc. Success Story
The Challenges
• Fierce competition in the clothing and accessories vertical
• Lagging behind other online fashion retailers in terms of search user experience
• Looking to increase sales and grow revenue from their online store
• Looking to be the leading fast fashion brand in Japan
The Solutions
• Search campaigns were restructured and rebuilt from the ground up to align with SEM best practices
• Comprehensive keyword optimisation strategies including a more effective negative keyword management approach to ensure marketing budgets are spent efficiently
• Ad copies were rewritten to ensure the most relevant and effective messaging is served to the right audience
• One of the world’s most sophisticated keyword bid and campaign budget management algorithms to drive the best ROI possible
The Results
A record-breaking
28x ROI
The highest ROI achievement since the brand started running paid search campaigns on Google and Yahoo! Japan