Nude By Nature Success Story
The Challenges
• A crowded beauty industry in Australia
• Looking to acquire new customers and consistently engage with existing customers to encourage brand advocacy and loyalty
• Looking to improve brand awareness and grow ecommerce revenue
• Looking to become the #1 mineral makeup brand in Australia
The Solutions
• A multi-channel, customer lifecycle-focused digital strategy across search, social, display, and video
• Well-defined A/B test frameworks around creatives, messaging, landing pages, and placements to find out what works better and drive the best campaign results
• A sophisticated DMP integrated with publishers to pass on customer segments and enable personalisation
• Robust methodologies to measure uplift in ecommerce transactions and brand awareness impact
The Results
98%
growth in ecommerce transactions
138%
revenue growth
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Samsung Success Story
The Challenges
• Cut-throat competition from other smartphone giants like the iPhone and Google Pixel
• Samsung’s reputation was just recovering from the Note7 crisis
• Australia is crowded with established tech retailers like JB HiFi, Harvey Norman, and The Good Guys
• Looking to raise awareness and increase their direct-to-consumer ecommerce sales through shop.samsung.com
The Solutions
• A full-funnel online marketing strategy across paid search, paid social, programmatic display and video, and affiliate networks to drive awareness, consideration, and ecommerce transactions
• A detailed search keyword optimisation strategy in collaboration with Australian telcos Telstra, Optus, and Vodafone to ensure cost efficiency and reduce unnecessary competition
• Extensive ongoing competitor analysis and personalised messaging for customers and fans of competing smartphones
The Results
219%
smartphone sales
compared to the previous year
Stop wasting your marketing budgets on sub-optimal campaigns.
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12WBT Success Story
The Challenges
• A saturated fitness and weight loss industry in Australia
• A lack of the brand’s usual level of exposure on TV after Michelle Bridges left The Biggest Loser
• Deteriorating quality of leads
• Looking to raise brand awareness and increase their sign-up numbers
The Solutions
• A full-funnel online marketing strategy across paid search, paid social, programmatic display and video, and native advertising to drive awareness and interest, acquire high quality leads, and encourage new sign-ups
• A robust remarketing strategy with personalised messaging to reach former and existing members, users who showed interest but haven’t signed up, and fans of Michelle Bridges
• One of the world’s most sophisticated PPC bid and campaign budget management algorithms to drive the best CPA possible
The Results
109%
new member sign-up target achievement
68%
higher sign-up rate