Samsung Success Story
The Challenges
• Cut-throat competition from other smartphone giants like the iPhone and Google Pixel
• Samsung’s reputation was just recovering from the Note7 crisis
• Australia is crowded with established tech retailers like JB HiFi, Harvey Norman, and The Good Guys
• Looking to raise awareness and increase their direct-to-consumer ecommerce sales through shop.samsung.com
The Solutions
• A full-funnel online marketing strategy across paid search, paid social, programmatic display and video, and affiliate networks to drive awareness, consideration, and ecommerce transactions
• A detailed search keyword optimisation strategy in collaboration with Australian telcos Telstra, Optus, and Vodafone to ensure cost efficiency and reduce unnecessary competition
• Extensive ongoing competitor analysis and personalised messaging for customers and fans of competing smartphones
The Results
219%
smartphone sales
compared to the previous year
