Nude By Nature Success Story
The Challenges
• A crowded beauty industry in Australia
• Looking to acquire new customers and consistently engage with existing customers to encourage brand advocacy and loyalty
• Looking to improve brand awareness and grow ecommerce revenue
• Looking to become the #1 mineral makeup brand in Australia
The Solutions
• A multi-channel, customer lifecycle-focused digital strategy across search, social, display, and video
• Well-defined A/B test frameworks around creatives, messaging, landing pages, and placements to find out what works better and drive the best campaign results
• A sophisticated DMP integrated with publishers to pass on customer segments and enable personalisation
• Robust methodologies to measure uplift in ecommerce transactions and brand awareness impact
