Finnair Success Story
The Challenges
• Fierce competition in the international air travel vertical
• Looking to establish a stronger presence in key Asian markets
• Looking to become the airline of choice for travelers planning their visit to European destinations
• Looking to increase direct online bookings and return on ad spend
The Solutions
• Search campaigns were restructured to align better with campaign objectives and SEM best practices
• Ad copies were rewritten to improve relevance with stronger appeal points
• Well-defined A/B testing frameworks around messaging and landing pages to learn what drives the best campaign results
• Extensive ongoing competitor analysis and ad copy qualification to ensure the best messaging is always used
